Smiths Briten has launched a brand-new website featuring a dedicated live stock portal for retail partners, following the success of a similar feature for sister brand Frontline Bathrooms.
Smiths Briten says the new platform has a host of upgraded features created to make doing business with the company easier and more intuitive. These include streamlined navigation, a comprehensive downloads area, and direct a section for promotional discount vouchers to support investment into displays.
More specifically, the website’s new stock portal will also allow retailers to have instant access to stock levels, pricing and product details, all of which is updated in real time.
Smiths Briten has also confirmed that the website will remain “non-transactional” in order to protect retail customers.
“This new website represents a major step forward for Smiths Briten and forms part of our wider commitment to delivering a seamless, service-led experience for our trade partners,” commented Darren Allison, Smith Briten managing director.
“We have invested heavily in both technology and design to ensure the platform truly reflects the needs of our customers, from improved navigation and faster access to resources, to live stock visibility that helps retailers plan and order with confidence.
“Our goal has always been to make it as easy as possible for customers to work with us, whether that means downloading specification sheets, checking availability, or exploring our full portfolio of brands. The new site not only looks and feels more modern, but it also functions in a way that saves our customers valuable time each day. This investment ensures that as Smiths Briten continues to grow, we are supporting that growth with digital systems that are as reliable and forward-thinking as the products we supply.
“Following the successful rollout of a new live stock portal for Frontline Bathrooms, we have taken the same technology and tailored it to the specific needs of Smiths Briten’s customers. The feedback from our partners is that easy access to accurate stock information and downloadable assets makes a real difference to how they serve their own customers.
“We are also investing in much stronger visual content, including better product imagery and brand integration, alongside commercial tools such as discount vouchers to support display installation. Everything we have built is about making the customer journey smoother, faster, and more rewarding. As well as showcasing our current brands, we continue to seek other brands to join us as we grow.”