Distributor Frontline Bathrooms has launched its new website, looking to provide “a more streamlined online experience” for its retailers.
According to Frontline, the customer journey was at the forefront of development for the website, which features aspirational imagery that highlights its Aqua range. In addition, it features in-depth product pages that can be used for quoting and designing consumer bathrooms.
Users have easy access to brochures and trending pages, allowing retailers, tradesmen and customers to stay up to date with the latest styles. The website also collates product information in one place, and allows users to order colour samples.
Discussing the new website, Frontline Bathrooms marketing manager Hayley Bowman said: “Our marketing team has collaborated closely with our suppliers to gather detailed product information, specifications, and imagery to enrich our new website. While this launch marks a significant upgrade, it’s just the beginning. We’re committed to continually enhancing data quality and site functionality to better serve our customers.
“At Frontline, we’re focused on improving product information accessibility, adding engaging videos, implementing a stock tracker, and developing lead-generation tools. Our goal is to provide retailers with a powerful digital footprint —without the need for the budget typically required by online bathroom retailers.”
Last month, Frontline Bathrooms also joined ArtiCAD’s Supplier Partnership Programme, allowing users to have exclusive access to its product catalogue.
