Bathroom Retailer of the Year 2026

Sponsored by Roca.

This is one of the big awards of the year! Putting your business forward for an award is always a brave thing to do. It pits your skills against your fellow retailers and lets a judging panel decide who has hit the mark more than another.

Because of this, we take the entry and judging process really seriously and we believe it’s unique to this industry and is designed to make sure that those who win have truly earned their trophy.

The winners will be announced at the gala black tie event on Monday, March 2 at the Hilton Birmingham Metropole.

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Alexander, Worthing

Alexander has been providing expert bathroom solutions since 1976, with showrooms in Worthing and Horsham. The company specialises in a complete installation service, handling design, coordination, and installation – even including structural work – so clients enjoy a seamless, stress-free experience. Over 90% of bathroom sales use this service.

A dedicated project management team, supported by specialist installers, ensures high-quality workmanship and client satisfaction, with follow-ups at three, six, and twelve months.

Marketing focuses on local print, direct mail, and targeted digital campaigns, complemented by the Quick Quote tool, which allows clients to generate personalised estimates online. Recent initiatives include showroom updates, structural renovations, and supplier partnerships, while upcoming plans focus on commercial projects, new product displays, and continued service innovation.

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Bathroom + Kitchen Eleven, Long Ditton

Bathroom + Kitchen Eleven, founded in 2006, specialises in complete turnkey bathroom installations, offering clients a seamless experience from product procurement to project-managed installation.

Every project is handled by a single point of contact and backed by The Eleven Promise, an 11-year workmanship guarantee. The company also manages structural work, bespoke joinery, and decoration, ensuring precision and quality in every detail. Marketing combines community sponsorships, social campaigns, and targeted content to drive enquiries and maintain client relationships. Over the past year, BK Eleven has grown its team, expanded brand partnerships, and achieved multiple award nominations.

Looking forward, plans include a new wellness-focused showroom, continued social media growth, and pioneering innovative design collaborations within the industry.

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Total Bathrooms, Bath

Total Bathrooms, established in 2000, blends family-run care with professional retail expertise. The Bath-based showroom features over 70 displays and an upstairs Factory Outlet, serving both premium and value-driven customers.

Unique innovations include an automated installer referral system and fully priced finished projects online, giving customers transparency and confidence. Marketing combines targeted digital campaigns, social media, local advertising, and community sponsorships. Customer service is central: no-commission sales, free home surveys, CAD design, and a dedicated delivery fleet ensure a seamless experience. Over 500 five-star Google reviews reflect the team’s consistent quality.

Plans for the next 12–18 months include exclusive showroom ranges, sustainability initiatives, AI tools, enhanced technology, and professional networking events.

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West One Bathrooms, London

West One Bathrooms, established in 1978 and now in its third generation, offers bespoke bathroom solutions spanning mid-market to luxury segments. With 85 staff and long-standing employees, the company prides itself on personalised service, extensive product knowledge, and a family-like culture.

Marketing combines print, digital, and social media to attract high-quality customers, focusing on engagement and project quality rather than volume. Staff receive ongoing training, supplier visits, and design workshops to maintain expertise. Recent initiatives include an expanded lunch-and-learn programme for architects and designers, boosting brand awareness and community engagement.

Over the next 12–18 months, West One Bathrooms plans to enhance showrooms, strengthen supplier partnerships, introduce exclusive ranges, and continue investing in team development to maintain exceptional client experiences.

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If you want to be at the biggest industry party of the year then book your tickets now as there is a limited capacity. Tickets to the 2026 awards are available via the awards booking page.