Tissino Bathrooms has welcomed Neil Swallow as a new regional sales manager, where he will have responsibility for covering North and East London.
Swallow has previously worked with several well-known bathroom brands, including RAK Ceramics, where he was responsible for supporting retailers across the South of England. With more than 30 years of experience in the industry, Swallow also spent six years running his own showroom, which Tissino says gives him valuable insight into the day-to-day realities and pressures facing bathroom retailers.
The company says his appointment reflects its ongoing investment into having a regional sales presence, with Swallow’s new role also allowing Tissino to offer more focused support across London.
Swallow’s appointment also follows the announcement of a new regional sales manager for the South West earlier this year.
“Neil brings a depth of industry experience that is hugely valuable to our customers and to the wider Tissino team,” commented Frazer Lewis, Tissino’s sales director. “Having worked across sales, retail and showroom ownership, he understands the bathroom industry from several angles, which means he can offer support that is informed, relevant and genuinely useful to our retail partners.
“London is an important area for Tissino and, as our customer base continues to grow, it is vital that we have the right people in place to support retailers closely and consistently. By creating this new role, we are giving both Neil and our wider sales team the time and regional focus needed to build stronger relationships, respond more effectively and help customers make the most of the opportunities in their local markets.”
New regional sales manager Neil Swallow added: “Tissino is a business with a clear commitment to its customers, and that was a major part of what attracted me to the role. Having spent many years working with retailers, and having run my own showroom, I know how important it is to have reliable support from the brands you work with.
“My focus will be on building strong relationships across North and East London, understanding what customers need from us and helping them grow with the right products, service and day-to-day support.”