The Kitchen Bathroom Buying Group (KBBG) has launched a new website targeted at existing members and suppliers, as well as independent KBB retailers who may be looking to join the buying group.
According to the buying group, the new website allows existing KBBG members to sign in to its secure Infonet system to privately monitor their annual rebates at any time. Suppliers will also have access to a different area of the website to contact retail members, offering them specific promotions that are exclusive to KBBG members.
The new website has also been designed to market the benefits of joining the KBBG, in a bid to entice potential new members to learn more about the buying group. Specifically, it highlights the group’s purchasing strength and business development options, such as lead generation tools, to explain how the KBBG can help independent retailers grow their business.
The KBBG is the UK arm of European buying group Der Kreis, which currently operates in 11 countries, and says it has more than 3,500 members.
“We have worked closely with DER KREIS in Europe to help shape the new UK website and to ensure that all the information on the site is regularly updated with details of new suppliers and member events,” explained Owain Harrison, managing director of the KBBG. “The password-protected Infonet system that we use is also a powerful tool for both retailers and suppliers, with important information that is only accessible to each.
“The new website is also designed to provide all the information any independent retailers may need when considering joining the KBBG, and there are numerous calls to action on the site if they want to get in touch and speak with a member of our team.”
