James Smith has joined Caple as its new BDM for East Midlands and parts of East Anglia and Bedfordshire.
With 20 years experience in the appliance industry, his most recent position was sales trainer and BDM at Miele.
“I am delighted to be working with the Caple brand and I look forward to using my extensive appliance knowledge to greater effect,” Smith said. “Having already established good working relationships with some showrooms in my designated areas, I am looking forward to growing existing accounts, building relationships with new customers.”