Lisa Davidson has been appointed senior national account manager at Gorenje and will be based at the company’s new Leeds headquarters.
Davidson was national account manager for Miele and she brings with her experience of the premium appliances market to UK retailers.
Howard Grindrod, vice-president at Hisense and Gorenje UK, said: “We are thrilled to welcome Lisa to the team. She has a wealth of expertise in the UK white-goods marketplace. We look forward to building the Gorenje brand in the UK and using Hisense’s global experience and R&D resource to innovate and continue to provide consumers with products they can trust.”
Davidson said: “I am thrilled to join the Gorenje team and I am looking forward to growing and developing the Gorenje brand and working in close partnership with national retailers across the UK. I am working closely with the team to develop a brand, range and channel strategy that will grow Gorenje sales and increase brand awareness among consumers.
“I’m excited to work with the Gorenje teams to bring the brand to the fore in the UK market and share this with our key partners. I believe that there is a gap in the appliance market for premium, design and feature-led brands and I’m confident that Gorenje will continue to develop and grow into a major player in the UK appliance market.”