IDS has appointed Rob Mckechnie in the new role of digital marketing manager.
Mckechnie will oversee IDS’s corporate site and will be responsible for developing strategies that span the company’s digital functions, from e-commerce to email campaigns.
He has a wealth of experience specialising in creative digital marketing and social media.
Mckechnie said: “I am pleased to join the IDS marketing team and to have the opportunity to further strengthen the company’s digital portfolio. My aim is to create a more customer centric online experience across the business, while continuing to build upon and improve our customer communications. Enhancing brand awareness across our social media platforms will be another key priority.”