Whirlpool UK Appliances has hired Hanifa Dungarwalla as digital marketing manager for UK and Ireland. She will be responsible for the online presence of the Whirlpool, Hotpoint and Indesit brands. She will also manage the digital team, working closely with the communications department to deliver the best consumer experience.
Prior to Whirlpool, Dungarwalla held a freelance digital and social media marketing consultancy role with DigitalBlanc. She also has experience as a digital and PR manager for Upbeat Drinks.
She said: “I’m really excited about joining Whirlpool. Although it is a completely new industry sector to me, I am very much looking forward to the challenge. I’m a highly motivated and results-driven individual and I’d like to continue to grow the company’s online presence and ensure that consumers have strong online brand affinity. I think there is a great opportunity digitally for the business and I think my passion and drive for this technology will help to ensure we continue to drive forward.”