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Augmented reality

Latest Articles

4D Theatre: Virtual Worlds'

Three-quarters of people will pay for VR design, says Virtual Worlds

Design software specialist Virtual Worlds revealed at its first 2019 roadshow that almost three-quarters of consumers it surveyed would pay for design using virtual reality (VR).

Augmented reality

Samsung VR goggles

Bridging the imagination gap

Digital Bridge CEO David Levine looks at how Augmented Reality could change the way a new generation of consumers buy kitchens, bedrooms and bathrooms.

Augmented reality

Apple ARKit

‘Don’t miss out on AR,’ report warns retailers

Retailers risk getting left behind and disappointing customers if they don’t adopt Augmented Reality (AR), new research has found.

Augmented reality

Apple ARKit

AR will change the face of the KBB market

Augmented reality will transform the KBB market says DigitalBridge CEO David Levine.

Augmented reality

VR and AR could give £1bn boost to retail

Helping customers visualise how products will look in their own home could boost retail by as much as £1 billion, according to a new report.

Augmented reality

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