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Upbeat BSH puts connectivity at heart of live-stream IFA press conference

BSH’s chief marketing and sales officer Matthias Ginthum (pictured) struck a positive note in his opening address of the company’s press conference…

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kbb Birmingham 2020: Smart technology creates theatre in the showroom, says BSH

BSH, parent company of Neff, Siemens, and Bosch, believe that creating an experience in the showroom is a way for retailers to better explain smart technology and appliances to customers.

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Upbeat BSH puts connectivity at heart of live-stream IFA press conference

kbb Birmingham 2020: Smart technology creates theatre in the showroom, says BSH

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