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Howard Grindrod

Latest Articles

Resilience 2026: Howard Grindrod from Hisense

Although the industry is going through an unusual time, Hisense VP Howard Grindrod thinks there’s much that can be learned from the brand’s successful UK launch during another fraught period.

Howard Grindrod

Hisense: ‘Retailers want support, not just some glib sales story’

Apliance manufacturer and billion-pound multinational Hisense is yet to replicate its global success in the UK market. However, UK VP, Howard Grindrod, says retailers are key to its future success

Howard Grindrod

Howard Grindrod: ‘My job is to make other people look good’

Chinese giant Hisense is set to target the kitchen studio market with its new built-in appliance line-up. Chris Frankland talks to UK vice-president Howard Grindrod at the company’s new headquarters in Leeds.

Howard Grindrod

Hisense announces sponsorship of UEFA Euro 2024 competition

Chinese CE and appliance giant Hisense has announced that it is extending its strategic partnership with UEFA to sponsor the Euro 2024 football competition.

Howard Grindrod

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