Italian appliance manufacturer Bertazzoni has terminated its distribution contract with GDHA in the UK, it has revealed.
The move is part of “ambitious growth plans”, which will see the brand establish a subsidiary in the UK in the coming months.
The subsidiary will be based in Prenton, Wirral, compromising of offices and showroom over 1,600sq ft.
Bertazzoni’s product portfolio includes range cookers, hobs, ovens, extractor hoods, dishwashers and refrigerators.
Bertazzoni UK & Ireland managing director Maurizio Severgnini will lead the UK activities.
“We are pleased with our official introduction in the UK and have big plans to increase our presence across the country,” said chief executive Paolo Bertazzoni. “Having enjoyed a successful partnership with GDHA over the past three years, we felt that the time was right to establish a dedicated operation in the UK.
“We are extremely proud of our heritage, commitment to high level engineering and precise design and very much believe that the joy of cooking can be experienced in any home, regardless of skill level.”
Bertazzoni will be working closely with GDHA over the coming weeks to ensure a smooth transition of operations to maintain consistency for customers and consumers.
He added: “Working with passion and attention to detail, as we do very well in our country, and offering cutting-edge technology and beautifully-designed products, leads to prestigious results that are admired all over the world and we look forward to growing our business in the UK in the coming years.”