Market-leading kitchen door and component supplier Uform has developed and launched a new digital marketing tool to allow retailers to keep up to date with news and updates across all its social media platforms.
With digital marketing now changing the way businesses communicate to their customer base, the company has responded to the surge in online activity by developing the ‘Uform Social Wall’ to showcase all online content in one central place.
Commenting on this latest development, Uform digital marketing executive, Ursula O’Dowd said: “We’ve introduced this idea as a way to primarily engage with our kitchen retailers in order to further strengthen our brands online. We understand that not all retailers may necessarily be active on particular social media channels, so with this one web link, they can still see what we’re up to as a company without having profiles of their own to log into. Our Social Wall brings together content from our trade brand Uform and our consumer brand Kitchen Stori so our retailers can see how we tailor our messages to reach the end consumer, which in turn, supports their growth as a business.”
The Uform Social Wall can be accessed at socialhub.uform.co.uk and features a responsive design for tablets, smartphones and desktops, with the most recent posts displayed at the top of the screen. It can also be accessed from the footer of the company’s trade website, www.uform.co.uk.
Content is streamed from the company’s Twitter profile as well as Facebook, Instagram, news pieces from the Uform website and blog pieces from its consumer website, Kitchen Stori.
For more information on this latest tool or to discover the benefits of becoming an approved Kitchen Stori retailer, visit www.uform.co.uk