Lakes Bathrooms sees year of growth

Shower enclosure manufacturer Lakes Bathrooms has reported 3% growth on the previous year, despite a year of “political turmoil”.

For the financial year ended May 2017, the company saw turnover of £16.5 million – up 3% on the year before – and is predicting further growth in the coming year.

Its premium collection, Coastline, was its overall biggest seller, it said. However, with over-bath showering still proving to be a popular choice, it reported that its curved bath screen was the highest volume individual product.

According to its own sales analysis, simple styles proved to be the winners in 2016/17, with shower screens in high demand.

Managing director Bev Brown (pictured) said: “In a year of political turmoil, we have worked hard to counteract unfavourable economic conditions and continue the tradition of year-on-year growth at Lakes Bathrooms. Pivotal to our strategy has been the product transformation to PureVueHD, optically superior glass, which has driven conquest business and increased our market share. This, in turn, has demanded increased stockholding and so we have expanded into an additional new 70,000sq ft warehouse and opened our own showroom for the trade. We have also celebrated our 30th anniversary – so it has been quite a year.”

Over the past year, Lakes Bathrooms has also made a number of new appointments and promotions, taking total staff numbers in the UK to 71, and 68 in its manufacturing site in China.

Brown concluded: “Our strong financial results are just one indicator of the success that the whole team at Lakes Bathrooms has achieved. It’s thanks to their talent and dedication that we continue to grow, and we have a clear strategy for continued investment in innovation. Without giving too much away, we are now in final preparations for the launch of a new product collection in the autumn. So watch this space.”

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