SMEG: Ben Staniforth

Smeg has announced the appointment of Ben Staniforth as manager of its new flagship showroom in London’s West End.

Joining the brand with over 10 years’ experience in the consumer electronics industry, as manager, Staniforth will be responsible for overseeing day-to-day activities in the store, helping to drive greater brand awareness. Staniforth will also oversee the brand’s concession in Harrods.

Speaking of his appointment Jill Ashford, commercial director of Smeg, said: “We are delighted to welcome Ben to the team at such a momentous and exciting time. With extensive experience, passion and commitment to deliver outstanding results, Ben will prove essential as the driving force behind the in-store team and Smeg is thrilled to have him on board.”

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