Rajesh Mehra Jaquar

Jaquar World showroom to open in London

As part of its ambition to boost global sales to $1 billion (£820 million) by 2022, Jaquar will open its latest experience centre in London in September and is already planning another Jaquar World in Leeds.

The Jaquar World showroom that will open in Fulham, south-west London, underscores Jaquar’s plan to expand its business in the UK.

The luxury bathroom brand is set to produce 28 million products in 2019 that will be sold in 45 countries. Over the past five years, the company has seen an annualised growth above 30% worldwide.

The London showroom will be the company’s ninth experience store, joining existing stores in Brunei, Singapore, Addis Ababa, Dubai, Riyadh, Tunisia, and Milan.

Darren Chisholm, national sales manager UK and Ireland Jaquar said: “The UK is seen as the major country outside India [for Jaquar]. The investment has always been planned to grow and to have it be the flagship country outside India.

“Our UK business and economy is very strong considering Brexit. We are strong this year. Even though we are just about to open in Fulham, we are also looking to opening a Jaquar World in Leeds as well. That is about to start in the next few weeks – it is all about the growth and investment so we can reach our $1 billion target.”

Ark 3 Jaquar

Ark collection by Jaquar

During the Fulham launch, Rajesh Mehra (pictured), founder and chairman of Jaquar, will be setting out the business’s strategy to achieve a global income in excess of $1bn by 2022 and the part the UK is to play in the group’s planned expansion.

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Chisholm explained the decision to open in that area: “Fulham is a great location for architects. I know that Clerkenwell is known as the architect capital, but Fulham is a perfect location as it has a lot of interior designers in the area. It is the heart of some of the most expensive property in the UK and with Jaquar as a global luxury brand, we are targeting the more design-led markets and Fulham is key to that.”

The three-day event will take place between September 11-13 and include the worldwide debut of the Arc collection, which is a complete collection that includes brassware and ceramics. During the launch, there will also be a series of one-to-one forums with architects and designers, including with Federico Meroni, who designed the Arc collection.

There are a limited number of spaces on the launch days, so book early if you want to attend. Each day there will be a silent auction for a holiday to New York and the chance to win tickets to Premiership football or Six Nations Rugby matches, and West End shows.

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