Amdea | Paul Hide

The Association of Manufacturers of Domestic Appliances (Amdea) has appointed Paul Hide as chief executive as Douglas Herbison has retired after 13 years in the position.

Hide was director of marketing and membership at techUK before taking up this role. He has had other roles within the industry over his 20-year career, including UK managing director and before that vice-president of European operations at Sharp Electronics. He also held senior sales and marketing roles at Sony UK and is a trustee of the Electrical Safety Board.

Amdea chair Teresa Arbuckle said: “The Amdea board and I welcome Paul to Amdea after an extensive chief executive search. Paul has great experience and a skill set that will be vital in advancing Amdea’s aims and building on its current reputation.

“Amdea launched the successful Register My Appliance (RMA) initiative five years ago and won the BSI’s Industry Leadership Award the following year. Despite the current backdrop of significant political and regulatory change, Paul will continue to work on programmes that demonstrate our industry’s commitment to consumer safety and improve trust in the appliance industry. Paul will lead Amdea into a new era of growth as topics of sustainability and the circular economy become even more important to all of us.”

Hide said: “2020 marks the 30th anniversary of my career within the consumer electronics industry. Not a year has passed without significant change and continual technology innovation. It has been an exciting ride. I am thrilled to be joining Amdea to lead the support of this amazing industry.

“We’ve many challenges ahead. More than ever, a strong and effective trade association can be hugely valuable for members. Our objective is to rise to that challenge, ensuring that Amdea is relevant, credible and influential, delivering a strong value proposition that members can leverage to improve their overall business performance.”

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