Exhibitor interview: Fabiana Scavolini, chief executive, Scavolini
Q: Why are trade shows such as this one important to your business?
A: kbb Birmingham is a key showcase for innovation in kitchens, bedrooms and bathrooms – and since the UK is one of Scavolini’s most important export markets, it’s an essential exhibition for us. The fair offers us the opportunity to meet and do significant business with retailers, designers and developers. It is an important date in the Scavolini calendar.
Q: What are you looking forward to at this year’s kbb show?
A: Participating in kbb Birmingham is an opportunity for us to reinforce our presence in the UK and to exhibit our latest products to the industry. We have been present in the UK for several years now and are focusing on expanding our retailer network in this important market. Throughout four days of sourcing and networking, this fair allows us to meet and do business with industry specialists and suppliers. It is a key buying period for Scavolini.