Neue Alno on the rocks as it hunts for investors

German kitchen manufacturer, Neue Alno, has applied for preliminary insolvency proceedings and will go into self-administration, according to multiple reports in the German press.

The brand – which has been owned by European investment firm RiverRock since 2017 – started proceedings on July 2 at Hechingen district court. After being placed in self-administration, the managing directors Jochen Braun and Michael Spadinger (Pictured left-right) will be provided with an administrator by the insolvency court as the pair can continue to search for investors.

RiverRock has been looking for investors for the brand for more than three months after it had a strong 2020 and saw its sales increase by 62%.

The reports from Germany state that the company has made this choice to help move the company through the pandemic crisis while supporting its 230 employees, customers, and suppliers.

According to reports, Neue Alno said this insolvency process will help them reposition themselves and to find a new investor. Business operations are continuing while all the management remains in office.

Alno AG entered administration in 2017 and was bought by RiverRock, and rebranded to Neue Alno in 2018. The company was doing well since its return with making a positive comeback to the UK market.

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