Designer mirrors, storage and accessories specialist Bathroom Origins has now become Origins Living to better reflect its lifestyle ethos and how it is expanding its reach to other rooms in the home.
Co-founder Sofia Charalambous said the rebrand is also intended to reflect how the bathroom has evolved as a living space.
“We have evolved into this new identity in line with the growth of our business and the changing definition of the bathroom,” said Charalambous. “This space is no longer seen as a place to ‘wash and go’ and has been redefined as a personal retreat for relaxation and self-care, so we feel Origins Living better reflects this lifestyle notion.”
Charalambous added: “Our portfolio already meets a variety of bathroom needs, however our clients can expect to see a rise in versatile products, which embrace exquisite form and function, and don’t have to be confined to a bathroom setting.”
The company’s brand expansion includes a new 150-page, full colour brochure with a comprehensive selection of carefully chosen new and existing products designed for use in various rooms in the homes.
It has also launched a new 20-page Look Book, showing key interiors trends with longevity in mind, with hand-picked items to transform the bathroom and other living spaces.
Origins Living has more than 25 years’ experience working with interior designers, architects and decorators on residential and commercial projects, including hotels.