Häcker continues to grow sales in 2021

Häcker has reported strong growth in sales in 2021 with turnover increasing 12.5% to €727 million (£601m), with exports sales up by more than a third (38.7%).

The German kitchen furniture manufacturer attributes its continued growth in 2021 to stable business and delivery processes and the introduction of a new product range.

Markus Sander (pictured), managing director sales, marketing and controlling, sounded a note of caution, however, saying “this good result is dampened by the highest inflation rate in almost 30 years that we are experiencing now. We have to keep a close eye on material procurement costs and energy prices in order to maintain our economic success”.

Markus Sander

The company acknowledged the boom in consumers investing in home improvements, with the kitchen being a key area of attention, and ensured that it could take advantage of this increased demand through investments in its production processes. By increasing capacity at its Venner production plant, Häcker said it had “succeeded in meeting demand at the right moment”.

The company said that its state-of-the-art infrastructure, and in-house painting facility that can produce 190 RAL colours, also ensured the availability of customised kitchens.

It added that despite a “tight situation” in procurement sectors, it acted “with foresight in order to secure the supply chains”, and so ensured that delivery times for Häcker kitchens and Blaupunkt appliances are “at a good level”.

Last year also saw the company unveil its new Concept 130 range, which it presented at an in-house exhibition. The company said it was very positively received by its retailers.

The company also confirmed its commitment to sustainability, highlighting its use of water-based coatings and the use of recycled materials in its products and packaging, a focus on local suppliers and climate-neutral production and products.

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