German kitchen manufacturer Rotpunkt has reported consistent growth on a global scale during 2021, with annual turnover up by 19% to €87 million (£72.5m).
Sven Herden, managing director of sales and marketing at Rotpunkt, said: “Quality, sustainable contacts were forged at the Küchenwohntrends trade fair in Salzburg last October, where our team formed new relationships with specialist dealers in parts of Austria and Italy. These new connections have since intensified and are now an integral part of our plans to expand and develop in and around these regions.”
Despite challenges in the past year, such as the pandemic and Brexit, Rotpunkt in the UK has achieved a sustained level of growth. The team is exhibiting at kbb Birmingham from March 6-9 to strengthen business ties among new and existing trade partners in the UK.
Great Britain, the Nordic countries of Scandinavia and France are rivalling the traditionally strong markets of Germany, Belgium and the Netherlands. In 2021, Rotpunkt expanded into new territories, with the latest being Austria and the northern Italian province of South Tyrol.
The German manufacturer sells a steady 80% of its output to export, and has reported a consistent sales growth across all core markets, with Germany reaching consistent record highs. Commenting on the home market, Herden commented: “Rotpunkt has significantly increased volume, seeing its German sales division experience double-digit growth rates over the past three years.”
Rotpunkt says that signs are pointing to a full global recovery in 2022 and therefore is “extremely positive despite being subjected to the ongoing challenges in the KBB industry and daily operational factors”.
Moving on to the rest of the year, Rotpunkt says the key objectives will be to look at quality leads, supply chains, logistics, delivery times and energy efficiency. In addition, the new product innovations will benefit from considered stock increases where possible.
Rotpunkt has also taken a clear stance on the ongoing impact of the global health crisis. Managing partners Heinz-Jürgen Meyer and Andreas Wagner and Herden have collectively pledged the following support: “We act with our partners on a peer-to-peer level, considering any partnership on a literal basis among which we are measured by. We see future growth as inevitable, and we aim to shape and influence the marketplace with a sense of proportion.”
Pictured: Andreas Wagner, Sven Herden and Heinz-Jürgen Meyer