Beko marketing campaign targets 25 million consumers

Appliance manufacturer Beko is back on TV as part of a 10-week multichannel campaign.

‘The Official Partner of Everyday’ campaign was unveiled to retailers at IFA and will run until Black Friday on November 25.

A series of five adverts will run across Sky TV, digital platforms and social media, reaching 22 million consumers. In addition, it is running a two-week radio campaign with talkSPORT, which will reach 2.8m people.

Retailers will be provided with p-o-s packs and marketing materials.

Shalika Hooda, brand manager at Beko UK, said: “We’re really excited that the Official Partner of the Everyday campaign will now reach families all over the UK. The new international proposition is helping us to shift brand perception globally, and further emphasises that families are at the heart of everything we do. We’re confident retailers will see an uplift during one of the busiest sales periods of the year.”

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