Bette celebrates 100,000 products made using ‘green’ steel

Bette MD, Thilo Pahl, with the 100,000th product

Bathroom manufacturer Bette has announced it has produced more than 100,000 products using sustainable glazed titanium steel.

In 2020, the German-based company changed its glazed titanium steel manufacturing process to one that uses CO2-neutral steel.

Bette achieved this by working with its steel suppliers and helping them to adopt sustainable manufacturing processes, such as investing in regenerative blast furnaces. By using titanium sheets supplied by manufacturers with sustainable credentials, Bette says that its products are CO2-neutral.

Since using the greener materials, the company has been using a tracker on its website to record how many sustainable products it has manufactured.

The 100,000th CO2-neutral glazed steel product was one of the company’s BetteAir shower surface trays.

In 2021, Bette reported that it had successfully reduced CO2 emissions by 10%, followed by a further reduction of almost 40% in 2022.

Bette MD Thilo Pahl said: “We are celebrating an important milestone on our path to greater sustainability. Each of these 100,000 bathroom products represents our commitment to a greener future and sustainable interior design.

“We are proud of what we have achieved so far, but we know that our work does not end here. Our commitment to sustainability is a long-term process and we will continue to innovate, research and look for ways to do our part to create environmentally friendly bathrooms.”

Following this milestone achievement, Bette says it is continuing towards its goal of manufacturing half of its total products with sustainable steel by the end of 2024.

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