Dulux reveals colour of the year for 2024

Dulux has announced that Sweet Embrace is to be its colour of the year for 2024.

Available in three colour palettes, Dulux says that Sweet Embrace is a “delicate, optimistic and modern tone that is understated and comforting”. The interior brand also said that the shade “brings a sense of stability and softness to a space”.

Dulux says it decided on its official colour of the year after undertaking extensive trend research. After looking at trend predictions for 2024, the brand says that Sweet Embrace was chosen because it reflects “people’s need for simplicity, meaning and sense of belonging”.

Dulux’s trade senior colour designer, Dawn Scott, said: “The Colour of the Year 2024 and its accompanying palettes can be used to evoke a wide range of emotions and is suitable for use across a wide range of sectors.

“Whether you are looking for bright colours to inspire the younger generation at school or help those living with dementia maintain their independence by making critical surfaces more visible with saturated, deeper tones, Sweet Embraceand the Warm, Calm and Uplifting palettes are the ideal solution.” 

Marianne Shillingford, colour expert and creative director at Dulux, added: “What is so wonderful about Sweet Embrace is its soothing subtlety. While being a beautiful standalone colour, it’s a hue that matches perfectly with so many other shades, so it can be used as a backdrop to build a totally individual space upon. A shade as versatile as Sweet Embrace encourages us to get creative and fashion spaces that allow occupants to feel completely at home.”

Dulux has been releasing a ‘colour of the year’ for the past 21 years. Previously, Dulux announced that the colour of the year for 2023 was a light beige colour named Wild Wonder. The year before that, the colour of the year was a light blue hue called Bright Skies.

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