Sub-Zero & Wolf unveils new subterranean showroom space


Appliance brand Sub-Zero & Wolf has re-opened its flagship showroom in Knightsbridge, following a period of closure to renovate its lower-ground level product suite.

Renovations on the showroom began earlier this summer, with help from luxury design practice James Brookman. The subterranean floor of the showroom has now been split into three designated areas: a circular meeting room for hosting clients and events, an Art Deco-inspired bar, and a professional-grade theatre kitchen incorporating stainless steel appliances.

The theatre kitchen has seating for up to 10 guests, and can also be used for demonstrations by the brand’s private chef, or for cooking classes.

To celebrate the opening of the newly renovated space, Sub-Zero & Wolf hosted an opening event at the venue, where attendees could get a first look at the space, as well as enjoy food cooked in the theatre kitchen

Ricky Davies, managing director for Sub-Zero & Wolf UK, said: “2023 has been a milestone year for Sub-Zero & Wolf and we are delighted to unveil the Subterranean Showroom to our clients and industry network.

“As a brand, we are constantly innovating and this new experiential layout is a step away from the traditional showroom set-up, and one we hope presents our superior products and customer service in a fresh and exciting way.”

Earlier this year, Sub-Zero & Wolf also launched a new stock availability tool, allowing retailers to keep up to date with real-time stock updates on the brand’s products.

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