Kutchenhaus creates new e-commerce director role

Kutchenhaus’ new e-commerce director, Gordon Robinson

German kitchen retail franchise Kutchenhaus has created a new e-commerce director role, with Gordon Robinson set to fill the position.

Robinson has over 20 years of experience in the digital retail arena, which he gained working at businesses like Next, ALDI, Boots and American Golf.

According to the company, he will work across both the Kutchenhaus and Nobilia brands to build their digital capabilities, as well as be responsible for what the company calls “their overall digital journey”.

According to Robinson, the opportunity was “simply too good to turn down”. He added: “Kutchenhaus is going from strength to strength, and with a bright future ahead, it’s very easy to buy into what the business is doing, along with the backing of its parent brand, Nobilia. My role will be to improve the overall digital experience for customers and to solve challenges by using the latest technology.”

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