German kitchen products manufacturer Blanco has announced it will continue its UK ambassador brand programme, after its original launch last year.
TV personalities Laura Hamilton and Laura Jane Clark are set to continue their work with Blanco on media campaigns for consumer and trade channels across social media, print and online publications.
Specifically, Laura Hamilton will be working with Blanco on consumer-facing marketing efforts, with Laura Jane Clark’s ambassadorship will span both trade and consumer campaigns.
Both with continue to highlight the brand’s product portfolio, with Blanco saying they will primarily focus on the BLANCO CHOICE drink system and BLANCO UNIT.
Blanco’s brand communications manager, Tamsin Mills, said: “We’re so pleased to be continuing our ambassador activities with Laura Hamilton and Laura Jane Clark. Both are really passionate fans of the brand and have BLANCO UNITs in their own homes, and this has meant their advice to both customers and consumers have really run true and resonated.
“Our ambassadors are part of our wider strategy to firmly embed the BLANCO brand into consumer channels and give our trade customers the tools they need to communicate the benefits of BLANCO products to homeowners.”
Laura Hamilton said she was “delighted” to continue her work with Blanco, adding: “I can’t wait to have a CHOICE drink system in my new home when I move this summer.
“With 19 home renovations under my belt, I’m well aware of the pitfalls and frustrations that can occur with designing a new kitchen but BLANCO’s products make kitchen design such a joy and so effortless. I’m looking forward to sharing these new updates via my Instagram later this year!”
Similarly, Laura Jane Clark said she has greatly enjoyed her work being an advocate of the brand. She continued: “What I love about BLANCO is that it recognises the integral role of the water place in the flow of a kitchen and the BLANCO UNIT is a fantastic concept, designed with a combination of functional yet aesthetic components. I’m excited to continue my journey as a BLANCO ambassador and look forward to sharing tips and tricks on how to get the most out of any kitchen space.”
Last year, Blanco rolled out a discount scheme for showrooms, offering a 15% showroom display price reduction to retailers who completed its new e-training modules.
