Distributor Ideal Bathrooms has announced a new partnership with Kaldewei, that will see it become a distributor of the brand’s Eurowa bath range.
Founded in 1918, Kaldewei is a global supplier of high-quality steel baths. Following the deal, Ideal Bathrooms’ customers will be able to purchase the Eurowa range through the distributor, which also offers an “always-in-stock” promise and next-day delivery to 99% of the UK.
Ideal Bathrooms’ category director Ed Hurrell, commented: “At Ideal, we are committed to continuously enhancing our brand and product portfolio to offer our customers the finest bathroom brands. Kaldewei is renowned for its exceptional craftsmanship and reliability.
“By incorporating Kaldewei into our portfolio, we strengthen our position as the UK’s leading bathroom distributor. With both brands sharing a commitment to sustainability and outstanding service, we believe our customers will greatly benefit from this new partnership.”
Adam Teal, Kaldewei’s country manager, added: “We are delighted to partner with Ideal Bathrooms to offer our Eurowa range of steel baths. With our expertise and Ideal Bathrooms’ exceptional service, we believe this partnership will be a great success.”
Earlier this week, Ideal Bathrooms also announced a distribution partnership with VitrA, with the distributor now becoming the largest UK stockholder of the brand’s Bathroom Collection. Ideal Bathrooms has also entered into several other distribution partnerships over the last 12 months, with companies such as Duravit, Ideal Standard and Harrison Bathrooms.
