Always Look Behind The Kitchen Door…

SPONSORED: Building a successful business isn’t just about offering the latest styles and finishes. The level of support you get from your suppliers is just as important

If you have a kitchen, bedroom or bathroom business, you’ll know how important good service is to your customers; and how invaluable personal recommendations can be.

However, providing a high level of service for your customers becomes extremely difficult if you’re let down by your suppliers, which is why it’s so important to find one that offers your business the support it needs.

“We see it very much as a partnership,” explains Simon Noble, operations and marketing manager of ECF, one of the UK’s leading manufacturers.

“We know our customers’ businesses depend on us, and we depend on their success – so we look for ways we can add value at every stage.”

ECF currently supplies around 1,500 businesses across the UK and Ireland every month, ranging from self-employed builders and fitters to national retailers and developers. So what makes them the preferred partner for such a wide variety of customers?

“The flexibility, choice and innovation we offer doesn’t just apply to our products, but to our support materials, services and even the way we develop new ranges,” Noble adds.

“For example, we offer a free, comprehensive planning and design service, with full access to our in-house experts, to partners choosing kitchens from our Gaddesby Kitchens collection. In addition to that, we recently opened a new design and marketing suite – already proving very popular – where partners can bring their own customers to sample our products first-hand and use our facilities as an extension of their own business.”

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ecf-advertorial-kitchendoor2Developing a close relationship with a supplier offering such industry-leading levels of support can pay dividends, allowing you to offer customer service over and above your competitors.

And the relationship can work both ways, as Noble explains: “Being close to our partners helps us to develop better products too – our latest Gaddesby Kitchens range being a great example. Our partners told us there was a gap in the market for a kitchen collection that could bring together the very best of everything – the latest décor and worktop trends from Egger, the best lift, hinge and drawer systems from Blum and our own superior quality cabinets. Gaddesby Kitchens’ exceptional specification not only makes life easier for our partners, being fully assembled with fascias, doors and drawers ready-attached, but also enables them to open up new markets with a truly premium product.”

So when you’re choosing your suppliers, always look beyond the façade and make sure you have all the support you need. It could make a huge difference to your business.

Contact details:

For more information on ECF or a copy of their brochures, call 03330 032000 or email [email protected] and quote ‘KBB16’

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