The Bathroom Association (BA) has announced it is reaffirming its commitment to working with The British Institute of Fitted Interiors Specialists (BIFIS) on tackling industry-wide issues, building on their collaborative relationship over the past two decades.
Announcing a strengthened strategic alliance today, BA says it has renewed its agreement to work together with BIFIS on promoting standards, professionalism and advocacy, with the goal of supporting the future of the fitted interiors and bathroom industries.
Both organisations say they will continue to raise awareness of the value of quality bathroom design, supply and installation, while also encouraging collaboration across the market.
“This agreement marks an important step in strengthening collaboration across the bathroom and fitted interiors sectors,” explained Daphne Doody-Green, Bathroom Association CEO.
She continued: “By working more closely with the BIFIS, we can support higher standards, promote professional competence and speak with a stronger collective voice on the issues that matter to our members and the wider industry. Quality bathroom design, supply and installation are central to consumer confidence and long-term market growth. This alliance gives both organisations a clear framework to share insight, align activity where appropriate and support best practice across the sector.”
Similarly, Damian Walters, CEO at BIFIS said: “We have enjoyed a healthy and longstanding relationship with the Bathroom Association over two decades, which has already included significant collaboration on key initiatives, both here in the UK and overseas. This week’s formalisation of our relationship refreshes the alliance, providing clear opportunities to further collaborate on matters of shared interest.
“Our renewed commitment to working in collaboration with reputable associations is not only part of our institute constitution, but on a more practical level, is simply a sensible move. Associations miss opportunities if they choose to work in isolation and that has a negative effect on their ability to influence broader matters – working together makes a difference and our relationship with the Bathroom Association should be a shining example of how combined efforts and a shared vision can culminate in a unified and powerful force”.
The BA has confirmed that the while a new shared agreement has been formalised, the two organisations are not currently working on any new specific initiatives or collaborations at this time.
