Uform has been at the forefront of manufacturing and distributing a comprehensive range of doors and accessories to the kitchen, bedroom and furniture trade throughout the UK and Ireland.
With over 30 years’ experience in the KBB industry, Uform recognises the important role which independent retailers play in meeting the growing demands of homeowners.
The investment and launch of Uform’s new STORI Partner Programme and consumer rebrand in 2024 exemplify their commitment to supporting the growth of this sector.
The power of partnership

Uform’s market leading consumer brand, STORI, has been designed to help grow and endorse the services and expertise of independent retailers across the UK and Ireland through Uform’s product and service offering.
With world class marketing materials and a growing digital presence, the brand’s purpose is to drive footfall to STORI showrooms nationwide and in turn potential revenue for retailers.
Uform believes that success is best achieved together. The STORI Partner Programme is designed to further support Uform’s invaluable independent retailers, offering a level of exclusivity to qualifying partners as well as a range of commercial, service and marketing led benefits to help unlock their business’s full potential.
By joining forces, Uform can help to maximise your profits and your service offering to ensure you stay at the forefront of your market.
STORI Partner Programme benefits
In addition to Uform’s extensive product and service offering, the STORI Partner Programme allows retailers to enjoy exclusive programme benefits designed to support and grow their business.
Enhanced profit margins: Reap the benefits of an annual online order rebate, preferential discounts and exclusive offers, all directly contributing to your company’s profitability.
Lead time protection: Benefit from protected lead times throughout the year, giving you another competitive edge to secure sales in your market.
More extensive service offering: Provide your customers with samples and receive display support through your own Merchant Spend, all designed to maximise your sales and offer you a real point of difference.
Increased qualified lead potential: Advertise your business for free on STORI’s website with an extensive profile listing and the opportunity to secure qualified leads.
Elevated marketing support: Access exclusive marketing materials and gain priority exposure through your Real STORI projects taking centre stage across the website, social channels and marketing campaigns.

Tiered for success
The STORI Partner Programme is tiered and features two partner types, STORI Approved Retailers and STORI Premium Retailers. Each tier has corresponding benefits to support and grow each partner’s business in collaboration with STORI, relative to their status on the programme.
Uform’s STORI Partner Programme is designed to create a win-win relationship. By providing exceptional support, valuable incentives, and opportunities for growth, Uform aim to build a thriving network of STORI partners who are as committed to success as they are.
Hear from one of STORI’s Programme Partners
Chloe Young, showroom manager, Hunter Hall Design: “The STORI brand helps us stand out from the rest of the market. Partnering with a known, prestigious brand helps give our clients confidence that they’re working with a brand and product they can trust. It was a no-brainer for us to enter the STORI Partner Programme.”
Commenting on Uform’s Retail Partner Programme, group sales and marketing director Wes McKenna, says: “We’ve made a significant investment in creating the new STORI brand, while also developing our STORI Partner Programme to support our independent retail channel.

“It’s no secret that across our industry there have been significant challenges which retailers currently face, and we wanted to offer our commitment to helping those retailers who endorse our products.
The STORI Retail Partner Programme will be established 1 year in May and so far, it has been a great opportunity for retailers to stand out in the market, while also being rewarded with industry-leading marketing support, commercial led benefits and an enhanced service offering to help them generate sales and stay at the forefront of their game.”
If you are an existing STORI retailer and would like to learn more about the Partner Programme, click here. Alternatively, if you are interested in becoming a STORI retailer, please visit the Uform website for more information.
You can also find Uform | STORI on Linkedin, Facebook and Instagram.