
Looking to reduce water waste across the UK, a marketing agency has polled more than 2,000 people to find Britain’s favourite four-minute pop song, with hopes it can be used as a timer to help save water in the shower.
According to recent research from Surrey University, the average length of a shower in the UK is approximately 6.7 minutes. This means brits are paying water companies an average of 21p per shower.
However, marketing agency Jukebox Marketing says that if users are able to limit their shower time to just four minutes, they could save considerable amounts of water and money in the long run.
Specifically, Jukebox Marketing believes a four-minute shower would only use around 76 litres of water on average, compared to the roughly 114 litres that would be used in an average shower.
Although this would only save around 7p per shower, that equals a saving of £4.20 per person each month (assuming two daily showers), and over £50 per year. For the average family of four, this could also help save more than 55,000 litres a year.
Jukebox Marketing also polled 2,000 people on their favourite four-minute-long pop songs, in the hopes of finding out which music anthem is the best shorter shower timer.
Coldplay’s Viva la Vida – which runs for exactly four minutes and two seconds – was voted as the overall most popular, and earned 15% of the overall vote. This was followed by Lady Gaga’s Poker Face, which is just under four minutes, and Adele’s Set Fire to the Rain, which is also exactly four minutes and two seconds long.
Behind the top three were Wake Me Up by Avicii, Back for Good by Take That, Sing by Ed Sheeran, Love Story by Taylor Swift, California Girls by Katy Perry, Somebody that I used to Know by Gotye, and Only Girl by Rihanna.
Stephen Jury, from Jukebox Marketing, commented: “Cutting down water usage is a great way to save money and be kind to the environment.
“Shorter showers are just one way you can save water – it’s also worth considering low flow shower heads, which will further bring down the cost and are reasonably priced. There are many water-efficient fixtures you can explore in an effort to save on your water bills – but as a quick fix, the Coldplay method is a good one.”
Tom Reynolds, CEO of The Bathroom Manufacturers Association, recently spoke to kbbreview about why saving water and reducing infection are only going to become more important in years to come. He also urged bathroom retailers to consider their pivotal role in helping fight global water scarcity.