Looking to further support its retail partners, bathroom manufacturer BC Designs has launched a new reward program for bricks and mortar showrooms.
The company’s new reward scheme will allow any retailers that display its bath products to unlock additional trade discounts. In addition, further trade discounts can be earned by displaying the brand’s collection of brassware, Victrion Ceramics, Cian or copper basins, or BC Designs’ newly launched vanity units.
According to the company, any non-displaying customers will be offered standard 40% trading terms.
“We know 2024 was a tough trading year for many of our retailers and that consumers are taking longer to make considered purchases such as bathroom renovations,” commented Adam Smith, national sales manager at BC Designs.
“Having spoken to many of our retailers, what is clear is the need for manufacturers like ourselves to support them with better trading terms to keep their profit margins strong and have further flex to offer discounts to secure sales should they need.
“This feedback has been invaluable and has resulted in the launch of our retailer reward programme, where retailers can secure more favourable trade discounts should they choose to display a range of BC Designs products.
“While baths remain our core product, as reflected in the reward scheme, our expanded portfolio can be used to secure preferential trade terms.”
In other news, BC Designs recently underwent a comprehensive rebrand, which included a new website, brochure, digital channels, and point-of-sale materials.
