KBB furniture manufacturer JJO has officially renamed its bathroom furniture division, which will now be known as “Avalon Bathroom Furniture” instead of “Eco”.
According to the company, the new branding represents the high-specification of the product much more than its former Eco branding ever did.
Along with the rebrand, JJO has produced a new 260-page brochure for the collection, which includes complimentary basins and taps. The brochure also details Avalon’s two new product ranges, which will be launching in May.
“We’re really excited to rebrand Eco Bathrooms to Avalon Bathrooms,” commented Jon Thelwell, JJO’s sales and marketing director. “The Avalon branding firmly reflects the high specification of the product, with the Glue & Dowel rigid build, glass shelves as standard and doors supplied already fitted to the cabinet.
“Avalon Bathrooms are proudly manufactured in Lancashire and we are members of Made in Britain organisation, which showcases the very best in British manufacturing. Avalon Bathrooms is available to order in three collections, fitted, cloakroom and modular. This new launch also features two new door styles, the handleless Senza and the micro-shaker Vasso, along with new colours in the Tempo range”.
In other news, JJO also recently announced a further £250k investment into its delivery fleet, which has enabled the purchase of two new 18-tonne rigids.
