After announcing plans to increase its sales support presence earlier this year, The 1810 Company says it is now back to “full national coverage” following the appointment of two new regional sales managers.
Matt Verrey and Zach Azouaghe have now joined the company, reflecting managing director Bernhard van Ommen’s commitment to strengthening the on-the-road sales team.
1810 Company says it has decided to use the natural boundary following the Thames to divide the South and North of the UK. The North area includes North London and extends from Colchester to Gloucester and South Wales, which Verrey will be responsible for. Meanwhile, Azouaghe will be responsible for coverage of South London, extending across the South East to South West of England.
Returning to the business, Verrey said that he is eager to reconnect with his former customer base, many of whom he considers friends. After four years away, he described 1810 under its new managing director Bernhard van Ommen, as “a transformed business, with an evolved product offering and fresh perspectives that will undoubtedly benefit our customers”.
Similarly, as a former senior kitchen designer, the company says that Azouaghe will bring a wealth of experience to his new role. “Having spent years designing kitchens myself, I know the challenges designers face and how valuable it is to work with a supplier that truly supports them,” he commented, adding: “I’m excited to deliver solutions and training on product ranges that I was not even aware of such as the the Zen10 Slim Bridge and HEX.”
Now with a larger support team, 1810 Company has promised that its retail clients will see representatives from the company regularly, as it looks to introduce them to its latest innovations.
This news follows comments made by van Ommen earlier this year about his plans he to reverse the company’s decision to scale back in-person support for retail partners.
Van Ommen commented: “I believe a committed team on the ground is vital to forging true partnerships with our retailers, turning shared ambitions into growth, and ensuring our product innovations reach the market in a personal, meaningful way that strengthens loyalty and drives long-term success for all.”
