Premium tiling brand Ca’ Pietra has appointed its first-ever social media manager – with Isabel Baker filling the role – as the brand looks to invest further in the marketing support it offers to partners.
Baker will now be responsible for the company’s Instagram audience of 248,000 followers, and joins Ca’ Pietra from agency The Social Shepherd, where she rose to the position of senior social media manager.
In her role at Ca’ Pietra, she will focus on developing content to inspire consumers and showcase new collections. In addition, she will also work to strengthen the brand’s partnerships with creators and installers. According to the company, the creation of a specialist social media management role marks its next step into turning that online reach into stronger footfall and qualified leads.
“Ca’ Pietra is already the industry pace-setter on social,” Baker commented. “My goal is to transform that enviable reach into measurable sales growth for our stockists while continuing to surprise and delight the design community with thumb-stopping content.”
Grazzie Wilson, group marketing director and head of creative at Ca’ Pietra, also said: “We’re incredibly proud of the community we’ve built on social, seeing installers, designers and homeowners tag us in finished projects every single day is a real vote of confidence.
“Isabel joins us with award-winning agency experience and a proven track record of turning engagement into action. Her appointment signals our intent to take social to even bigger heights and to keep driving value back to the trade.”