Abode has welcomed Keelea Badham as its new national account manager.
Badham joins the company from Franke, where she worked as the company’s national business development manager. She has also held sales, design and showroom roles at Möben Kitchens, Kedleston Interiors, B&Q and Grohe.
In her new role, Abode says Badham will work to support the company’s strategic partnerships and explore new opportunities for it to strengthen its position in the market.
Commenting on her appointment, Keelea says, “From sales and strategy implementation to negotiation and commercial development, I thrive on building connections and understanding customers’ wider objectives.
“Abode is a brand that consistently delivers on product innovation, design and service, and I’m excited to contribute to its continued growth in the kitchen and bathroom space.”
Peter Phelan, Abode’s sales director adds: “We are delighted to welcome Keelea to the Abode team. Her expertise and relationship-focused approach will play an important role in strengthening connections with our customers and supporting the wider sales strategy. I look forward to working with her as we continue to raise the profile of the Abode brand.”