Howdens has been announced as the headline partner of the Kitchen Fitter Arena at InstallerSHOW 2026, with a programme designed to give practical, hands-on support.
Howdens will sponsor a schedule of workshops, live demonstrations, and installer-led sessions at the NEC, Birmingham, from 23-25 June. The programme aims to address real-world installation challenges while helping installers grow stronger, more profitable businesses.
A central feature will be the Howdens Hub, providing face-to-face advice and peer-to-peer guidance. It will also showcase Howdens Business Builder, a free online resource offering insights on finance, business management, customer acquisition, and marketing, aimed at tradespeople starting out in their careers.
Austin Cooke, managing director – trade at Howdens said, “Howdens puts the trade first, so we know how important it is to support and inspire tradespeople across the industry, to help them grow their businesses.
“This partnership brings to life our commitment to making our industry stronger, upskilled, and more resilient. The InstallerSHOW will help us do this, by bringing demos, workshops and expert knowledge to installers in one place.”
Lucy Dixon, head of engagement at InstallerSHOW added, “By partnering with Howdens on the Kitchen Fitter Arena, we’re able to deliver a programme that’s practical, relevant and genuinely useful – from hands-on workshops and live demos to direct access to expert advice.
“With the support of our brilliant brand ambassadors and leading manufacturers, the 2026 arena will set a new benchmark for installer-focused content.”
The Kitchen Fitter Arena will feature a mix of industry experts, trainers, and InstallerSHOW brand ambassadors including Gavin Tutton, Andy Snelson, Tom Easter, Emily Kitchin, and Victoria Prirozzolo, who will lead sessions, share lessons from the trade, and engage directly with installers.
InstallerSHOW 2026 is expected to draw thousands of tradespeople, manufacturers, and industry professionals to the NEC in Birmingham.