How to become a franchisee

From being former Homebase rivals with his now business partner Paul Turner, to successful franchise partners, Andy Barwell reflects on nearly a decade of growth, teamwork, and the realities of scaling a kitchen business.

As one of the first five Kutchenhaus franchise partners, my business partner Paul Turner and I have gained extensive experience in kitchen franchising in the UK.

Once friendly rivals while working as design consultants at Homebase, we teamed up in 2017 to open our first Kutchenhaus showroom in Chichester. Since then, we’ve expanded rapidly, launching additional showrooms in Romsey (2018), Petersfield (2020) and Whiteley (2023).

If you’re considering becoming a franchisee, I think a combination of drive, passion and practical thinking is important. For us, having complementary skills made partnership an advantage.

In the early days at Kutchenhaus Chichester, we sold kitchens before the showroom opened, taking careful steps, focusing on cash flow, showroom quality, and the right team. Our local reputation helped, but joining a franchise was crucial: reduced fit-out costs and early support gave us the boost we needed.

As our confidence and experience grew, so too did the business, along with the level of support and expertise available as we continued to expand to new showrooms.

Teamwork

Building the right team is, in my view, the single most important factor for success. Whether you have one showroom or four, the people around you make all the difference. We started with just Paul, me, one team member and Paul’s mum, keeping costs low, and now have 21 staff across four showrooms.

Throwing ourselves in at the deep end was challenging, but being business partners helped. Having someone to share ideas, decisions and responsibilities with was valuable, so I’d recommend partnership if you value collaboration.

When hiring, look for people who are personable, driven and able to thrive within a clear structure. Build a trusted core team before expanding, even if your long-term goal is multiple showrooms, getting the foundation right first is essential.

I think one of the biggest advantages of becoming a franchise partner is that you’re never on your own. At Kutchenhaus, there’s an exceptional peer-to-peer network where franchise partners regularly share advice and best practice, which is an invaluable resource, especially when starting out.

Sense of pride

Choosing a franchise business over going independent also reduces risk, thanks to the business support provided and, in our case, the backing of kitchen manufacturer, Nobilia, which is a real safety net. We’ve benefitted from better terms than other brands as well as UK-based order processing and direct-to-factory pricing, alongside training, logistics, and dedicated IT infrastructure.

Next year will be ten years doing this and I’ve honestly never looked back. I couldn’t see myself doing anything else and there’s definitely a great sense of pride seeing our showrooms perform, receiving brilliant customer feedback, and working with people who are just as passionate as we are.

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