Ceramics and sanitaryware brand Villeroy & Boch saw healthy single-digit revenue growth in 2025, which it achieved despite “a general reluctance to spend and a weak construction sector”.
In the company’s 2025 full-year financial results, Villeroy & Boch Group achieved revenue growth of 1.8%, for a total of €1.447bn last year, which it acknowledged was “a difficult market environment”.
Additionally, the company also achieved operating profits of €97.8m, which is broadly consistent with the previous year’s figure of €97.6m, which the company called “a stable result”.
Villeroy & Boch is somewhat unique in the KBB sector, as it operates both a Bathroom & Wellness Division as well as Dining & Lifestyle Division.
In its newly released financial results, Villeroy & Boch’s Bathroom & Wellness division specifically reported a revenue boost of 2.3% in 2025, for an overall total of €1.124bn. Adjusted for currency effects, the company estimates its sales have increased by around 3.4% over the last year.
Looking more closely at each region, Villeroy & Boch said that its market for Europe, Middle East, and Africa (EMEA) had “developed positively”. However, the company said that the Asia Pacific and Americas regions recorded a decline. According to Villeroy & Boch, the strongest sales growth was seen in its taps and shower systems categories, as well as sanitary ceramics.
These positive results follow the company’s record breaking financial performance in 2024, in which the brand boosted revenue by an astounding 60%, and operating profits by 10%. At the time, Villeroy & Boch head Gabi Schupp mostly attributed this to the successful acquisition of the Ideal Standard brand in 2024, and that trend appears to have continued into 2025 as well.
Discussing this year’s results, Schupp commented: “For us, 2025 was all about strategic realignment. We have consistently honed our brand positioning while further strengthening our profitability. The acquisition of Ideal Standard has made us significantly more resilient in an economic environment that remains challenging. As a result, we were able to hold our own despite a general reluctance to spend and a weak construction sector.”
Looking at the market for 2026, Villeroy & Boch said it expects consolidated sales this year “to be in the mid to high single-digit percentage range below the prior year”, with an estimated operating profit somewhere between €75m and €85m. Explaining the context behind this projection, Villeroy & Boch said it was “in view of the current economic situation, and particularly in the context of geopolitical tensions, such as the current conflict in the Gulf region”.
Additionally, because of its sale of the Northern European business of the Gustavsberg and Vatette brands in October 2025, Villeroy & Boch has said it believes net sales and operating profits across the first three quarters of 2026 could “fall significantly below” the previous year’s results.