Samsung has appointed Johnathan Marsh as its new head of division for home appliances in the UK and Ireland, within the business’ newly formed Home Entertainment and Appliances (HEA) arm, which was created earlier this year.
Marsh joins the appliance company with more than 25 years of experience with major retailers, including John Lewis, Currys and Dunelm.
Going forward, Marsh will now lead the strategic direction of the division in the UK, including strengthening relationships with retailer partners, and accelerating growth in the refrigeration and laundry categories.
“Jonathan brings exactly the kind of experience, energy and retail insight to enable us to take our home appliances business to the next level,” commented Dan Harvie, the vice president of Samsung’s HEA division in the UK and Ireland.
“He knows our brand, he knows our partners, and he knows what it takes to build categories that customers genuinely connect with. Having someone of his calibre join the team at this stage of our journey is a real statement of intent and I’m incredibly pleased to have him on board.”
Johnathan Marsh added: “I’ve admired Samsung for my entire career and had the privilege of working alongside the brand as a partner for more than two decades, so I’m relishing the exciting new challenge that lies ahead.
“One of the biggest opportunities I have identified is helping consumers understand how connected technology, premium design and energy efficiency can genuinely improve everyday life. Simultaneously, as a brand we need to support our retail partners in bringing that story and proposition to life effortlessly both in-store and online. I’m also looking forward to working closely with the team and our partners to identify where consumer needs are evolving and building new categories around them. There’s real momentum in this area and I’m here to help drive it forwards.”