Bathroom specialist VitrA has unveiled plans to launch five Experience Centres across the UK in 2026, which the brand says underlines its commitment to independent retail partners.
The new plans should strengthen VitrA’s showroom presence across key regions, such as the South East, the Midlands, North West and Scotland.
According to VitrA, each location will showcase the breadth of its product portfolio, which will support the company’s goal of strengthening its position in the wider UK market.
One of the locations, AS Fenner in Huntingdon, has already launched, and opened its doors of June 29. Visitors are guided through the latest VitrA collections, including Glora, Sareta and the V-Care smart toilet range, which are displayed within lifestyle bathroom settings.
VitrA says this location “sets the benchmark” for its upcoming Experience Centres, demonstrating how the brand and its retailers are working together to showcase new ranges whilst delivering a consistent brand experience.
“The launch of the VitrA Experience Centres marks an important milestone in VitrA’s strategy,” commented Ruth Davies, VitrA UK’s marketing director. “By working closely with selected retail partners, we’re making joint investments in creating showrooms that bring the VitrA portfolio to life.
“These spaces allow customers to explore the full VitrA range and discover the products first-hand. We are excited to complete this initial phase in 2026 and look to add more in 2027.”