Kitchen sinks and taps specialist Reginox UK has promoted Chelsea McCafferty to area sales manager for the North, following three years with the business.
McCafferty joined the Cheshire-based supplier as a sales administrator before moving into a telesales role. The company said her work supporting commercial director Dave Mayer helped demonstrate her strengths in customer relationships and account management, leading to her appointment when the area sales manager position became available.
The North is one of Reginox UK’s largest sales territories. Mayer said: “It’s great to promote talent from within, and that’s exactly what we’ve been able to do with Chelsea. After three years of working hard in our sales department including external area management, Chelsea now picks up one of our biggest and most intense areas.
“She’s a great talent with superb product, brand, company knowledge and that all-important ambitious mindset, I’m absolutely sure that Chelsea will quickly bring benefits to both our customers and the Reginox business.”
McCafferty added: “I always thought it would be administrative, but this is where it has led me and I absolutely love it!”
Based in the Netherlands, with its UK headquarters in Cheshire, Reginox manufactures a range of stainless steel, composite and ceramic sinks, alongside conventional, filtered and boiling water taps.