Bathroom brand Tissino has launched a new website following a digital investment aimed at making it easier for consumers to move from online research to visiting a showroom.
Built on Craft 5, the new website includes improved search, clearer product categorisation, easier access to technical information and an increased focus on lifestyle imagery.
Tissino says the redevelopment reflects the way consumers increasingly research bathroom products online, with customers comparing products and looking for inspiration before deciding what they want to see in person.
The website also includes new retailer search functionality, giving consumers a route to local stockists once they have narrowed down the products they are interested in.
Katie Taylor, digital marketing manager at Tissino, says: “Consumers are doing more research before they walk into a showroom, so we wanted to make sure that part of the journey is working harder for both them and our retail partners.
“The website should give customers the confidence to explore the range, understand the products and work out what they want to see next. From there, the role of the showroom becomes even more important, because that is where they can experience the product properly, ask questions and make decisions with the support of a retailer.
“For us, digital investment is about strengthening that journey rather than replacing any part of it. If we can help consumers arrive better informed and make it easier for them to find the right showroom, that creates a better experience for everyone.”
Tissino has also increased the digital content available to its retail partners, including lifestyle imagery, video and social media assets for use across their own channels.
The company says customer feedback was used during the redevelopment, particularly around ease of use and how quickly information could be found.
The project has also included changes to the site’s technical foundations, including SEO and its approach to changing search behaviour and AI-led product discovery.