Sales and profits up once again at Villeroy & Boch

Ceramics and sanitaryware brand Villeroy & Boch has seen a positive year-on-year boost to both its revenue and operating profits across the first nine months of the year, despite the overall market uncertainty.

The company’s overall sales were up by 6.7% compared to the same period last year, for a total figure of €1.075bn. Similarly, the company’s operating profits rose to €65.1m, seeing a slight increase over its earnings from the same time in 2024.

Looking specifically at the company’s Bathroom & Wellness division, sales increased by 8.3% to €865.6m. According to the company, two business areas made particularly significant contributions to these increases: fittings and shower systems, as well as sanitary ceramics and kitchens, which saw growth of €37.9m and €21.7m, respectively.

Overall, Villeroy & Boch’s Bathroom & Wellness division achieved operating operating profits of €52.5m in the third quarter of 2025, which the company says is roughly in line with the same time last year.

Analysing the company’s bathroom sales by region, EMEA (Europe, Middle East and Africa) saw encouraging year-on-year growth of 13.4%. However, the company’s Asia-Pacific and Americas regions saw a sales decline of almost 27% instead.

Outside of the KBB industry, Villeroy & Boch also saw a 2% increase in sales to its Dining & Lifestyle division, resulting in a total of €207.6 earned in the first nine months of the year.

Villeroy & Boch CEO Gabi Schupp said: “Against the backdrop of the current global economic situation and the associated restraint in consumer spending and investment, which is particularly affecting key growth markets for us such as China and the eurozone, we performed well in the market in the first nine months.

“The positive response to our innovations in both business segments and the further internationalisation of our business are the result of our strategic realignment following the acquisition.”

Villeroy & Boch successfully completed its acquisition of bathroom brand Ideal Standard in early 2024. Following the takeover, the company exceeded €1bn in revenue for the first time ever, and boosted its revenue by almost 60% compared to its 2023 figures.

Looking ahead to the rest of the year, Villeroy & Boch’s management board says it is adjusting its forecast for the 2025 financial year. The company now says that consolidated sales are expected to increase in the range of low single-digit percentages, with operating pre-tax profits expected to be slightly below the previous year’s figures.

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