PJH has agreed to a new distribution partnership with Fisher & Paykel, which it says will enhance its “good, better and best” appliance proposition.
Available to order through its Partners Portal, PJH is now able to distribute a comprehensive range of the New Zealand-based brand’s appliances, including refrigerators, cooking appliances, dishwashers and ventilation products.
Fisher & Paykel will now join its sister brand Haier in the distributor’s appliance distribution portfolio, which also includes the likes of Neff, Bosch, Samsung, AEG, Elica, Hotpoint, Electrolux, and PJH’s own Prima Appliances brand.
Dale Gabriel, appliances product manager at PJH, said that Fisher & Paykel’s products were a “strong strategic fit” for the company. He commented: “It allows us to broaden our luxury appliance offering with a brand that is genuinely design-led, highly innovative and well respected by retailers.
“Although we can offer and fulfil display orders if customers want, the flexibility of the Fisher & Paykel partnership means all our customers have access to the brand without any specific display commitments, making it an attractive option for all.”
Similarly, Fisher & Paykel sales director, Martin Godden, added: “We are proud to partner with PJH to bring our luxury appliance range to even more retailers, designers and homeowners across the UK. For more than 90 years, Fisher & Paykel has been shaped by our New Zealand origins and a culture of curiosity that drives world‑first innovation and refined, integrated design.
“Together, with PJH’s outstanding service proposition, this partnership will give customers greater freedom to specify kitchen solutions that are built to last, engineered for life and aligned with a lower‑carbon future.”