House of Rohl has launched a redesigned website that brings together its Victoria + Albert Baths, Shaws of Darwen and Perrin & Rowe brands within a single digital platform for the first time.
The new website has been developed to provide a unified online destination for homeowners, designers, specifiers and retail partners, while maintaining dedicated areas for each individual brand.
According to the company, the platform has been designed to improve navigation and product discovery, making it easier for users to explore products across the three brands and create complete kitchen and bathroom schemes.
Among the new features is an updated Project Builder, which allows users to save and organise products from across the House of Rohl portfolio to support the design and specification process.
The website also includes a collection of residential interior projects, alongside a hospitality section featuring House of Rohl products used in hotel and commercial environments.
Each of the three brands now has its own enhanced support hub, providing access to technical information, installation guidance, product care advice and specification resources.
In addition, customers will be able to purchase Perrin & Rowe spare parts directly through the website.
Fran Aukland, head of digital marketing at House of Rohl, said: “The new House of Rohl website has been created to better reflect the way our customers and partners approach design today.
“By bringing our brands together within one digital destination, we can offer a more seamless and inspiring experience, while still celebrating the individual heritage and craftsmanship behind each brand.
“The platform has been designed not only to inspire, but also to support the specification journey with enhanced tools, project planning functionality and technical resources.”