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Why is franchising suddenly booming in the KBB industry?
Ripples managing director Paul Crow joins Andy Davies to discuss how the bathroom franchise has almost doubled its showroom network in five years – despite an unpredictable retail market where footfall remains under pressure.
Paul explains why attitudes towards franchising have changed, why Ripples has deliberately resisted chasing growth for growth’s sake and why the company is now preparing to recruit franchisees again.
They also discuss the changing nature of independent retail, the benefits of sharing knowledge across a network and why Paul believes the relationship between retailers and some major suppliers is becoming increasingly disconnected.
And could the next generation of Ripples include existing independents converting their showrooms?
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